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An often overlooked criteria when choosing an ESP is deliverability. Ensuring the successful delivery of email through thousands of mailbox providers and ISPs is no easy task - it requires a highly specialized sending infrastructure built for today's email needs. Not even the most sophisticated data analytics or one-to-one targeting programs will help if your email never arrives in the inbox.
In this paper, we explore the difference in deliverability between SparkPost and other email service providers and show how that adds up to billions of dollars in missed revenue. We show you:
Don't settle for the status quo when it comes to deliverability with your email service provider.
Download our executive brief, "The Big Rewards of Email Deliverability" to learn more about why you should be paying attention to the deliverability rates of email service providers.